Sensi Seeds Campaign Performance Report
Reporting Period: Mar 1 – Apr 15, 2025
Prepared by Pulse Signal Agency for Sensi Seeds US and Global Team
Campaign Performance Report
10,787
Total Clicks
Across all digital platforms
$2,868
Total Display Revenue
Generated from campaign efforts
2.36x
ROI
Return on advertising investment
Executive Summary
Campaign Reach
193,244 unique users reached with a CTR of 2.66% (above industry average)
Platform Performance
Facebook dominated with 89% of total traffic
Audience Insights
Top segments: Males 45-64 age groups
Client Feedback Summary
Client Concerns
  • Unused creative assets
  • Missing 4/20 strategy
  • Unmonitored comments
  • Analytics reporting gaps
  • High time investment with low ROI
Agency Response
  • Weekly monitoring logs
  • A/B testing with unused assets
  • 4/20 campaigns launching 4/18
  • Biweekly reports with heatmaps
  • Building brand awareness is a journey. While the effects are noticeable after 45 days, the real impact shines through after 90 days.
Media Mix & Audience Breakdown

Facebook
9,609 clicks (89%)

Instagram
1,151 clicks (10%)

Audience Network
27 clicks (1%)
Male users dominate with 9,974 clicks versus 719 for females. Top age groups: 65+ (3,946 clicks) and 55-64 (3,552 clicks).
Creative Performance Overview
Static Image (Let Freedom Grow)
100,913 impressions with 54,445 reach and 1.87% CTR
Video (Ditch the Passport)
82,366 impressions with similar 1.88% CTR
Key Finding
Static creative outperformed due to quicker load time and clearer visual hook
Retargeting vs Prospecting
Retargeting delivers 4x stronger ROAS. We suggest shifting 25-30% more budget toward retargeting in the next phase. Remember, though Social is a walled garden and is driving traffic for retargeting.
Geo & Placement Insights
Minneapolis
Top performing market with highest conversion rate
Cleveland
Strong performance across multiple ad formats
Boston
Growing market with increasing engagement metrics
Top Display ROAS placements: 300x250 ($668.21), V3 300x250 ($421.31), and 320x50 ($633.84)
4/20 Campaign Activation Plan
April 18
Launch "Grow Your Freedom This 4/20" campaign with discount callout
Creative Assets
Leverage existing high-performing static image with new headlines
Distribution
Deploy across Facebook, Instagram, and Retargeting Pool
Tracking
Implement GA UTM + Meta Pixels + Nomad tag for comprehensive analytics
Moderation & Monitoring Protocol
Issue Identified
Negative comments went unmoderated on dummy Meta page
Dedicated Moderator
Assign staff for daily check-ins and comment management
Alert System
Set notifications for high-volume engagements
Spam Control
Enhance user experience by eliminating inappropriate content and prohibiting troublesome accounts. Done.
Recommendations & Optimization

ROI Tracking
Weekly insights + biweekly client reports, via portal
Budget Reallocation
Shift 25% from prospecting to retargeting
Creative Rotation
Test all assets with 2 new variants by April 22
Demographic Focus
Reduce age cap if older audiences continue to be lower conversion
Meta Page Oversight
Full moderation calendar through campaign end
What's Next
4/20 Campaign Launch
Immediate deployment of ads from April 18-21
Creative Analysis
Follow-up report on campaign performance by April 22
Mid-April Optimization
Strategic adjustments with full report by May 1
New A/B Testing
Creative test brief due April 23
Q&A + Open Discussion
Let's recap our performance wins, address any outstanding concerns, and align on our next creative wave.